From "Jaws": A Lovable Scientist

Razi a famous Iranian scientist

Among the brilliant contributors to the sciences of medicine, pharmacy, and chemstry during the Iranian era was one genius who seems to stand for his time- the Persian, Razi, (about 865-925 AD), called Rhazes by the western world. The most important authorship of Razi is the "contines" (Alhavi) that in fact, it is a medical encyclopedia and there is the describtion of all the illnesses, the way...

Razi a famous Iranian scientist

Among the brilliant contributors to the sciences of medicine, pharmacy, and chemstry during the Iranian era was one genius who seems to stand for his time- the Persian, Razi, (about 865-925 AD), called Rhazes by the western world. The most important authorship of Razi is the "contines" (Alhavi) that in fact, it is a medical encyclopedia and there is the describtion of all the illnesses, the way...

A reprint from American Scientist

From the Jaws of Extinction

The summer of 1975 proved to be the beginning of a critical time for sharks, great whites in particular. In June of that year, Hollywood released a horror movie that eventually became an international phenomenon, a movie so enormously popular and commercially successful that it forever changed the landscape of summertime box-office fare. Equally powerful was the response of the audience to the ...

You’re so lovable: Anthropomorphism and brand love

Brand love has been found to predict brand loyalty measures better than conventional attitude models that rely on the brand’s perceived quality. Hence, marketers are interested in factors that lead to brand love. This study investigates the influence of anthropomorphism on brand love in the context of defensive marketing. We identified five possible theoretical mechanisms through which anthropo...